Fragrance

A CASE OF THE BLUES

Blue never looked so good.
Back in the day, fragrances were a one-track pony. They were what they were. In recent years, however, they have followed fashion’s lead with trying to get maximum exposure from successful brands. Diffusion lines, if you will. As with so much else in the style stakes, Chanel led the way. The French house that brought us Allure and Egoiste decided to take on Armani’s Acqua Di Gio juggernaut – for years the best-selling scent in the nation – with its own take on a fresh aquatic with a trace of the sea. It was called Bleu – a savvy allusion to the ocean. Released in 2010 it went gangbusters and ushered in a new tide of scents that became their own azure genre. Hugo Boss, YSL, Lacoste, Versace, Jimmy Choo, Ralph Lauren and Dolce & Gabanna, Armani Prive and Guess all jumped on the changing tide. As did Antonio MF Banderas. The winner for us though comes from Australian fragrance house Goldfield and Banks. Seriously, if you haven’t tried ‘Pacific Rock Moss’ yet, get on it. Point is, there is a heap of crisp, slightly salty options available to you. Explore the pool.

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