There are a significant number of men who avoid hair product because it makes things look too ‘done’. Fake, unnatural, hair motionless in the wind. You get the picture. You – and other people for that matter – want to be able to run your fingers through your hair without getting stuck. And yet, you hanker for some control, a touch of gloss, that tousle that Kit Harrington has made his own. The magic potion is a crème – one of the lightest hair products there are. They add just a touch of texture and hold but look natural. They are best suited for longer styles. Rub well between your hands and apply from root to tips then rake back. Be aware though that you may need to reapply after five or six hours and that applying water to restyle will essentially dilute the crème.