Despite the strides made in men’s grooming practices in recent decades, a not insignificant number of men still resist using hair products.

Their reticence owes perhaps to the overly stiff and affected styling of years past, when unnaturally slick, motionless hair was the one-size-fits-all approach adopted by barbers and salon stylists.

Those wanting to run a hand through their hair without risking it getting stuck, or who want some form of control without sacrificing on the kind of artful tousle that Kit Harrington has made his own should then look to a crème for their styling needs.

As one of the lightest hair products available, a crème adds a touch of texture and hold while retaining an all-important natural look. Crème products are best suited to longer hair styles, and are applied in much the same way you would any other hair product. Rub well between the hands and apply from root to tip, before raking back over the scalp.

As with any other hair product that doesn’t guarantee an all-day wet look or cement tight finish, you may need to reapply after a day’s wear or after coming into contact with any water that will dilute the crème.