What they won’t do is substitute for crunches or a plant-based diet. What they will do is boost circulation with ingredients like caffeine and tighten up the skin. The same molecule that makes you a bearable human after a macchiato releases sodium from fat cells, causing shrinkage and enhances blood flow. The better the blood flow, the tauter the skin.

These products are best applied to clean skin post workout and a one off rub won’t really yield results. Daily dedication is required. Mostly because they tackle the lack of moisture that makes skin sag – hello keg where you wanted six pack. Again, they is no substitute for the gym or a decent diet. Rather, they are merely a polishing reward for the work you’ve already done. Be prepared to spend triple figures though. All those active ingredients don’t come cheap.

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