MISTR PRESENTS | AETHER

A contemporary pharmacopeia for adventurous souls.

If you moseyed on over here with any kind of curiosity on what Aether is let me get to the point as lightning fast as I can; Aether essences is bizarre, Aether essences is absurd, experiencing Aether essences is like falling into a fever dream, and I love it. Nowadays, a fragrance aisle at any given department store is bonka hog filled with fancy, perhaps fabricated superlatives and paid stylistic tribute to the good old days, with a hint of that future retro goodness thrown in for good measure. To set my cynicism aside for a moment and tell you that I thoroughly enjoy this Patheon to tradition would be a gross understatement. I like letting my nostalgia win, especially as far as my fragrance is concerned. For years, I sought a fragrance that would mellow my longing for a scent I had caught in passing. That one small exchange still haunts me and led to the most resounding ‘wtf is that?’ I could have mustered. Now, 12 years hence and with a bottle of Aetheroxyde sitting patiently on my desk, two facts stand out. One, any lingering longing for that fragrance evaporated the moment I spritzed Aether on my wrist and two, Aether doesn’t remind me of anything. Perhaps the greatest charm of Aether and the most eloquent compliment I can provide is that it is thoroughly concerned with being itself. While most fragrances have some parts of each other lodged in somewhere, Aether’s identity is stamped with a new, chemically altered seal.

A passage from Aether themselves will sum this up in much more flowery prose than I ever could. “A contemporary pharmacpoeia for adventurous souls in search of surprise, dazzle as well as creation.” Aether bucks the trend and sets a completely new standard by mastering the craft of synthetic fragrance. No one scent is like the other and none among its verbose line up you will be able to find anywhere else. We’re ditching the regular “this smells woody or citrusy” because it would be a thuddingly dull way to describe these fragrances. For example, one such auspicious fragrance from Aether (and my personal favourite) Aetheroxyde carries with it a particularly hard to pin down heart. If prodded for absolutes, I would tell you that Aetheroxyde smells like peace. Designed to mimic characteristics of ether, commonly found in hospitals and used to induce sleep, Aetheroxyde is musky and lulls the wearer into a heady euphoria. Utterly strange. Utterly addictive

If you’re ready to climb down into the rabbit hole, Aether will have you hooked from the first.

/SHOP STORY

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