No-makeup makeup 101

Get yourself Zoom ready

Modern problems require modern solutions and a modern solution to the imperfect you presented by the built-in Macbook webcam lies in the illusory effect’s of makeup.

For better or worse, 2020 has migrated us out of the boardroom and firmly supplanted Zoom as the king of catchups. This migration brings with it a brand-new understanding of our appearance. Before, you could go about your business unaware of the Texas sized blemish making its advanced march while you pitched your heart out. Now, your own reflection stands as reminder that perhaps you could moisturise a little more and perhaps there is a thing or two you could do about that impending zit. Alas, ignorance is not bliss.

There’s this odd dichotomy that forms, then, between being comfortable at home and appearing virtually for work, for which it’s expected we’re at least semi-presentable. This is where specialist brands like Carl & Son shine, presenting options that fuse skincare and makeup giving you a product that covers the problem and works to eliminate it altogether from underneath.

Makeup can seem like a daunting step for the un-initiated, and of course that’s understandable. If makeup seems like a far-off concept reserved for ‘other people’, then allow us to reframe your perception. Makeup is no more than a real-life filter, capable of concealing that which we’d rather stay hidden. And, by keeping it simple, you can make it look like you’re not wearing any makeup at all.

If you have under eye bags, for example, and don’t have the time or funds necessary for a little filler, a quick touch up with a concealer stick will do the trick and have you looking fresh and well rested.

We like to refer to this as the ‘no-makeup makeup’ look. Carl & Son have curated a range of specialist products that exemplify this perfectly. Products of note here are an invisible mattifying powder for dulling the dreaded forehead shine and the Spot Treatment, which covers the problem area and treats it with the likes of salicylic acid.

Regardless of whether Zoom calls remain the norm, makeup can play an important role in your skincare routine. Look for brands that fuse skincare and makeup for more bang for your buck to tackle the underlying issue head on while you carry on about your day.

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