For better or worse, video calling has supplanted the face-to-face meeting. With this paradigm shift comes a new understanding of our appearance on-camera.

It’s a modern problem requiring a modern solution. One such solution lies in the illusory effects of makeup.

This is where specialist brands like Carl & Son shine, presenting options that fuse skincare and makeup in a product that covers the problem and works to eliminate it altogether from underneath.

Makeup can understandably seem like a daunting step for the uninitiated. If makeup seems like a far-off concept reserved for someone other than yourself, then allow us to reframe your perception.

Makeup is no more than a real-life filter, capable of concealing that which we’d rather stayed hidden. By keeping it simple, you can make it look like you’re not wearing any makeup at all.

If you have under eye bags, for example, and don’t have the time or funds necessary for a little filler, a quick touch up with a concealer stick will do the trick and have you looking fresh and well rested. We like to refer to this as the ‘no-makeup makeup’ look.

Carl & Son have curated a range of specialist products that perfectly exemplify this approach, including an invisible mattifying powder for dulling forehead shine, as well as a Spot treatment which covers the problem area and treats it with salicylic acid.

Regardless of whether Zoom calls remain the norm, makeup can play an important role in your skincare routine. Look for brands that fuse skincare and makeup to give you more bang for your buck while tackling the underlying issue head-on.