If you’re in your early twenties, bookmark this tab for a later date. But if the first number in your age is a three or higher, you’d be well advised to add a specialist eye cream into the mix and there are a number of reasons why.

First up, by the time you’ve reached your late thirties, it’s likely that you’re at a stage in your career where you’re putting in some serious hours in front of a screen - whether it’s to earn that promotion or push your nascent start-up into its next phase. That can mean the appearance of dark circles, redness or puffiness under the eyes, as well as lacklustre skin more generally. Regrettably, it’s under our eyes where the skin is its thinnest compared to the rest of the body, meaning it’s in need of an additional layer of protection against the elements.

Those looking to get the most out of their eye cream should look to clear a little shelf space in the fridge. The added benefit of a cooling application can cause the skin to contract, reducing puffiness marginally on contact.

Eye cream is also best applied before bed, giving you the combined results of sleep and active ingredients working in tandem. While it might sound counterintuitive where matters of sleep are concerned, a formula enriched with caffeine will help energise your skin in much the same way it does your morning routine.

Finally, a tip on application. Use your little finger to dab the eye cream on, tapping lightly to dab it into the skin. Pressing too hard can cause bruising, broken blood vessels and more darkness than you need.