MISTR is, first and foremost, the collective enterprise of its constituents, irrespective of brand sway or market trends.

It is our ethos that we discuss and feature the products and brands that we truly believe in, having undergone a rigorous trial period beforehand. We do not take any medium of exchange in return for coverage.

If any one member of MISTR, whether that be founder or contributor, presents a product for presentation, that product will undergo close scrutiny and trial to assess its validity as a MISTR approved product.

MISTR operates autonomously from any brand.