Many clay masks feel heavy and dry tight on the skin. This one is nice and creamy. Applied in a thin layer and left on for 5-10 minutes, it rinses away cleanly with no tugging or scrubbing. There was no tight/dry feel after use, and my skin felt clean and smooth. (I left it on for 5 minutes.)
It has good stuff ingredients like kaolin and bentonite clay, calendula extract, aloe leaf juice and witch-hazel. It is fragrance free (and I especially love that!).