it is so creamy (not to be mistaken for greasy) and soft but holds really well. i've used it when my hair was straightened and it held it and was great but when my hair is natural and curly it makes my curls so much nicer and i get all the compliments from the ladies and gents...two thumbs up

I have thick hair. So that means it can be hard to find products that are strong enough to work with my hair, yet aren’t too overbearing. This strikes the nail on the head (or me on the head - hahaha). Anyway, this product is great. It excentrantes the natural qualities that my hair already has, and basically guides it into its proper place, without making it look like it has product in it, when I’m styling it. It lasts for a pretty long time, too, if you use it correctly.

Great products, fast shipping! Good value. Thanks!