I consider myself somewhat of a mask enthusiast (rare for a man, I know), and I've tried everything from the $10 for 15 masks you get on here, to the $100 hanacure mask that makes your skin wrinkled. I discovered this mask last year and it's the one I keep coming back to. The really cheap masks are like putting an ill fitting wet paper on your face, and the $100 is just too pricey for results that last a couple of days. This mask comes out to $7 a piece so it's not exactly cheap but definitely has the best results for the price. I always do one before a big event like a wedding or just a night out, and I actually get people commenting on my skin, every single time.