With the buzz around anti-aging, it is time we talk about hyaluronic acid. Hyaluronic acid is a naturally occurring substance found in skin, joint fluid, and connective tissues, its main function is to retain water to keep your tissues hydrated. Many people take it as a supplement, but it can also used in serums, and other moisturisers.

So, what are the benefits of hyaluronic acid? Here is what you need to know:

The natural aging process, and exposure to things such as ultraviolet (UV) radiation from the sun and pollution can decrease the amount of hyaluronic acid in the skin. Hyaluronic acid is able to retain over 1,000 times its weight in water, allowing it to provide maximum moisture to your skin cells. Keeping your complexion hydrated helps prevent the early onset of fine lines and wrinkles. Instead, your skin stays plump and smooth.

Lifestyle habits such as smoking, drinking, and having a poor diet, can negatively impact your skin. Smoking for example, has been found to reduce the amount of hyaluronic acid found in your skin’s outer layer. To fight these, invest in skin care products for men that incorporate hyaluronic acid. Take a look at our Grown Alchemist Instant Smooth Serum for example, it provides a complex-combination of plant-derived high, medium and low weight Hyaluronan molecules and delivers a plumping lift to the skin, rapidly hydrating and smoothing.

The loss of hyaluronic acid is one of the key factors in the ageing process. This is because your skin loses the principle molecule responsible for retaining water, resulting in the loss of skin moisture. This is why it is important to use a moisturiser and anti-aging products that contain hyaluronic acid. Restoring it in your skin is vital in maintaining a youthful appearance. Check out The Grey Anti-Ageing Set, featuring the ultra-hydrating Recovery Serum and Turn Wrinkles Away supplement featuring collagen and hyaluronic acid to restore the skin back to a youthful glow.

As mentioned before, UV radiation can negatively impact your skin by reducing its levels of hyaluronic acid. If your skin is already at low levels due to the ageing process, that problem can be doubled by sun exposure. Consider investing in Salt & Stone Sun Care Essentials, featuring an SPF50 lotion formulated with rosehip and hyaluronic for protection and nourishment and an SPF Lip Balm to keep our oft neglected lips safe as houses.

Your skincare products should not cause irritation. If you have sensitive skin, it is important that you invest in reliable products that will give you results without issues such as redness, itchiness, and breakouts. Because hyaluronic acid is a naturally occurring substance throughout the body, when used in a moisturiser, it contributes to hydration without causing irritation. Check out our Noto Moisturise Riser Cream, formulated with hyaluronic acid for boosted skin hydration, carrot seed oil for skin protection and clary sage for sebum regulation and inflammation management.