‘Blokes have come a long with regards to their grooming habits’ is about as thudding an understatement as we can muster about men’s skincare. We do it, we have done it and we will continue to do it.
MISTR was born from a desire to provide everyone with the proper tools to take of themselves, no matter the budget, proficiency or knowledge of said skincare and its complex jargon. While men’s skincare may seem like a relatively new concept to the uninitiated, the history of men’s grooming predates MISTR by a good couple centuries. Self-care and grooming is ancient history, in that it has been intrinsically linked to human culture since the age of Pharos. If they did, why shouldn’t we?
To catch you up, here is a brief history of men’s grooming.